Rotten Tomatoes Under Fire After PR Firm’s Scheme to Pay Critics for Positive Reviews Uncovered::A new report details how a PR firm paid off critics to post positive reviews of 2018 drama Ophelia on Rotten Tomatoes, prompting scrutiny over the reviews aggregator.
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The title makes it sound like Rotten Tomatoes deliberately did something shady. What actually seems to have happened is:
- Rotten Tomatoes aggregates critic reviews. As far as I know, those critics aren’t really affiliated with Rotten Tomatoes.
- Some of the critics that make up that aggregated rating got bribed to increase their evaluation of the movie.
- Consequently the score on sites that aggregate reviews like Rotten Tomatoes increased.
