I’m genuinely curious. Years ago, I was a chubby young pothead who lived on fast food. Taco Bell, McDonald’s, KFC, you name it—I ate it. Back in college, fast food probably made up at least 50% of my diet. And it wasn’t just because it was quick and cheap—I actually enjoyed it.
But these days, I find myself craving it less and less. Besides being more health-conscious, it just doesn’t hit the spot like it used to. It’s more expensive than ever, mostly bland, and I feel terrible after I eat it. So what’s changed? Is it just part of the enshitification of everything? Have I just gotten old, or has fast food really gone downhill?
It’s gotten worse, however, I think the perception is compounded by how expensive it is now and also just eating better as I get older. Now that I know how to cook real, delicious food, fast food just seems so much grosser than it used to. It’s a little worse compared to 10 years ago, but much worse compared to the 80’s and early 90’s, depending on the chain. For example, Taco Bell was a LOT better back in the 80’s. You were more likely spend a bunch of time on the toilet later, but hey, give a little take a little.
Not just fast food, chains and franchises in general. Local only may be more of a quality gamble when trying things out but when you find that unassuming diner or small restaurant that takes pride in their daily soups, and doesn’t do delivery or apps, and closes at reasonable times for their workers, and is usually packed on weekends, you’ve found something special.
I’m 60 now and am literally a Boomer; fast food has definitely gotten worse. Especially in the last 10 years or so. The foods and processes have been tweaked and tuned to the point that the value of the food hovers just barely above the price and not a tick more.
Health concerns also play a role. McDonald’s fries are a good example. When I was young they were cooked in beef tallow and they were so good they would roll your eyes back in your head in in ecstacy (not kidding). They switched to vegetable oil due to health concerns over saturated fats and they’ve just never been the same.
We sense less and less as we get older. I’ve learned this from observing my kids and seeing them react to things like needles and spicy food with such greater sensitivity than me. I can remember being like them, too. But I just plow through experiences now with less sensation of them. Part of it is that my senses are physically more dull, but also important: my cognitive filters are much more established and sensations that are outside of them get little notice. Meanwhile my kids are like raw nerves at the mercy of every experience that comes their way. Bubble gum probably doesn’t blow your hair back anymore either but I bet it was awesome when you were a kid.
We do enjoy stronger tastes as we get older.
29 and it’s worse now
I used to actively enjoy Carl’s Jr, they made good burgers, especially for a fast food place
Starting 2022ish they started all tasting… Bland? Like no matter what’s put on it there’s a never-ending bland flavorless ness underneath it all and it sucks
Basically everywhere else too but that’s the one I noticed
KFC has gotten shittier chicken. I don’t even eat there anymore. I would rather get a rotisserie from a food library.
Wendy’s has gotten worse with their ‘sauced nuggets’. I’m 100% convinced the quality of meat in their chicken nuggets got worse and the new CEO is trying to cover it up by adding sauces as a gimmick.
Maybe folks have just grown out of most fast food. It is generally too greasy for my stomach now. Most candy feels so sweet to me now that it makes me a little nauseous.
It has gone to shit.
In some cases like McDonald’s, the ingredients have been on par while the cooking quality has tanked.
For a lot of other places, both the cooking and ingredient quality tanked.
Taco Bell is probably one of the few major chains I still eat at because their ingredients are hard to fuck up cooking and putting it together isn’t that difficult.
27 years old here, its gone to complete shit. Last mcdonalds I tried was just weirdly uniform mush with barely any discernable flavour.
I think it was always shit, you and your taste buds just grew up.
At the time I ate lots of fast-food I also liked to drink lots of soda and ice tea, like 2 liters in one sitting when hung over. Now I puke a little in my mouth just thinking of that garbage.
As far as I can tell, Wendy’s took a dive after the founder passed away, and Pizza Hut took a dive at least 20 years ago.
The rest it seems dependent on location. I often wonder how much of the variable issues of quality I see are result of continued pressure on the workers as capitalism continues to grind them down.
It doesn’t pay a living wage so the people working there don’t give a shit about anything
Both?
Yes it has gotten worse and time is a relentless asshole.
RIP Trans fats. So delicious, so terrible for you.
Can we all just collectively accept death is an inevitability and eat tasty food? This need for perfection in everything we touch is killing me.
Yes death is inevitable but you do have the opportunity to guide how you are going to die, to a degree.
Treating your body like a garbage dump will give you a long slow miserable death as you age as the garbage destroys your body. Eating more healthy can lessen that effect.
Yeah but I want the choice without having to cook for myself sometimes.
I think enshittification is hitting everything, but it’s probably also that you are old. I find that I just can’t eat the same way that I could 20 years ago.
Brand names have gotten worse, that’s not you. Cost saving measures upon making sizes smaller while still raising prices. I swear, KFC mid-2000’s was amazing compared to the bland oily ones of today. That said, you probably have gotten desensitized to them in general as you grew older too.
Local fast food is still really good for me, but I’d just avoid major brands like Mcdonalds. They’ve become synonymous with trash food.
Cost cutting has made fast food restaurants worse in ways that aren’t essentially shrinkflation. Restaurants like Taco Bell cutting their beef with cheaper ingredients (though apparently it’s only 12% fillers). Chipotle giving you more of the cheap ingredients like rice, and less of the good stuff like guac. Even slower service and longer lines because they don’t want to pay as much staff during peak hours.
Smaller (especially privately-held) chains have been able to buck the trend, but cutting quality has been a popular option as of late.
only 12%
hurk…
I’m in the UK and KFC has gone downhill here too - something I’m very grateful for! A few years ago I got a real craving for a crispy, juicy piece of chicken with the colonel’s secret spices. I ended up with a grim, wizened leg that tasted of stale oil and despair. Never again. My own cooking is sooo much better, and cheaper too. Win win!
