They have German and Finnish data centers, as well as American. Pricing is pretty competitive, and unlike anything super autoscalable in AWS, it’s predictable.
They offer an email service that comes with their basic webhosting service, which is a bundle that costs less for 100 inboxes than Google Suite or Proton for just one user, if all you need is email.
Hetzner storage boxes are also incredibly inexpensive, you can mount them on a smaller VPS in another datacenter (Scaleway for example) and still run Plex if you really need to.
I just switched to Emby with zero regrets
I reckon you could also route plex running on a Hetzner VPS through a VPN and have the benefit of less latency between your storage and VPS, at the expense of slightly more overhead elsewhere (the VPN).
AirVPN is an inexpensive European VPN that allows port forwarding (not strictly necessary for Plex, but I believe you need it for direct connections, which perform better).
Or there’s Jellyfin and Emby. Can I ask why you chose Emby over Jellyfin? I see the latter recommended more often, but I haven’t tried Emby so no idea how they compare for real.
Just jumping in to add that what has kept me on emby is the guide data for live tv available with a subscription or lifetime license. I like it and haven’t had too much trouble, although currently emby theater for Linux has a UI bug they are still trying to work out.
Honestly it was a coin flip at the time between Jellyfin and Emby.
I liked how I could change the media folder icons to my own custom ones and that was enough to experiment with Emby.
Did the usual spouse test, nobody really noticed a difference so stuck with it.