• DandomRude@lemmy.world
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      2 months ago

      At least internationally, the Coke advertising campaigns definitely had a big impact. In Germany, for example, there was the “Christkind”, who was usually depicted as a little girl bringing presents to children. Today, the “Christkind” has largely been replaced by the Coke Santa Claus, although this character also resembles St. Nicholas, who is often depicted with a white beard and a (red) bishop’s outfit.