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Any new automobile manufacturer has to do that initially in order to make enough money to get the manufacturing and supply chain developed enough to create a car for the masses. They start with a lower volume and higher priced car to get the excitement for the product. Once they have that, they are able to start assembling a larger volume at a lower price.
He’s such an asshole and it’s nice to see people finally starting to realize it. He’s had sycophants around him his entire life and doesn’t have the faintest clue what normal is.