I love the idea of going out and having tasty drinks with friends without the pressure of needing to be intoxicated. Think of it this way - if alcohol was the only reason people were going to bars, why even have cocktails to cover up the taste of it? To me it seems to fall very much in line with the other trends of society lately, like with bubbly fruity waters or healthier versions of soda. I’ve seen more and more people abstaining from alcohol for reasons beyond addiction. Wanting to be healthier and live life without a hangover, taking care of their bodies, challenging social norms of what’s considered fun, replacing alcohol intoxication with other kinds, trying to connect in more authentic ways.

Personally I find myself drawn to these new ways of living too, and even though I still drink on occasion, I feel a lot better when I don’t and I’m glad there are alternatives that are all-in (rather than just ordering a soda at the bar).