It was published several times before he got his job at cracked.com. First it was a collection of stories he wrote for Halloween over several years on his blog pointlesswasteoftime.com, then he self-published, then it was published by Permuted Press (a small horror publisher), and finally Thomas Dunne.
Ok, fuck them. But shutting down this nonprofit organization doesn’t directly affect their bottom line. It may eventually have an indirect effect.
My point is that by shutting down, the only obvious direct effect is that advertisements are now more likely to appear adjacent to bullshit hate propaganda. This doesn’t substantially hurt the advertisers in a large way - it hurts people more because it elevates the visibility of hate speech. Why would you think that’s good? This does absolutely fuck all to stop advertising or advertisers.