I’ve never heard of drinking chocolate either, and I’m only now realising that it’s a noun instead of a verb in the meme. I only happen to know about Milo because I’ve got family living in Australia.

Milo is actually Australian funnily enough. It’s like a powdered chocolate thing similar to nesquik, but I don’t think it actually contains any chocolate.

The difference is that Valve is privately owned. They don’t have to please a board of shareholders who want to see the platform milked for the slightest increase in profit margins.