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Cake day: July 1st, 2023

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  • Of course they do, but let’s unpack that.

    When people buy a new car who already have one, they generally do it because either 1. they think it will bring some material benefit over their old car, or 2. they want a new car simply for vanity reasons.

    Looking at the PS5 Pro, there will absolutely be people who think “I want to upgrade to the Pro just for bragging rights” but I’m pretty sure the majority of consumers wil simply think “This doesn’t play any games my PS5 can’t already” and pass on it.







  • Another reason is brand identity.

    Using ‘.tech’ or ‘.flights’ or .sports’ for your site feels too “on the nose” and gives vibes of like browsing some directory where things are categorised and sorted. Even worse it implies there are other sites under the same category, and those other sites may be competitors, and this dilutes strength of brand.

    lt also suggests strongly what the business does, and while that might seem desirable at first it actually isn’t from a corporate perspective because it means the company becomes tied to their business area and can’t expand and grow out of it into other things.

    I think this is a major part of why descriptive TLDs continue to be less preferred over ‘meaningless’ two letter TLDs, because companies want the focus to be on the main part of the domain, not the TLD.